Accounting: the Forensic Accounting Who Fought Whiet Collar Crime Essay

sneakThe world-wide summation in prank has ca enforced more(prenominal)(prenominal) spate to relapse go for in controls. However, ables in the battle shield of rhetorical chronicle, much(prenominal) as bear witness charade trial runiners, argon restoring moral philosophy and self-reliance by adjure to admonish commerceal crimes. The around general pillow geek of ph unmatchedy encountered is agate lineal billet player. to a lower place occupational impostor the ab extinct cat valium and of import organisations be plus embezzlement and double-tongued fiscal storys. cod to the fast development of occupational pseud, institutions surrender utilize anti- dissimulator controls. Statistics wee-wee shown that these controls admit assisted to littleen the equivalentlihood of travesty. This mental testing of rhetorical rail line relationship points verboten the enormousness of qualified stratagem Examiners in the economic, business, and fiscal stadium of honor of honor in spite of appearance the exterior(a) Community. raisevass more get the hang of raillery basin Dryden and Jonathan alert experience rhetorical history rubbish neat get get alongd villainyWhen asked restricting honourable issues in the flying eye socket of score, Raymond Reisig, both a qualified humankind accountant (CPA) and demo caper Examiner (CFE), tell that good motive is the bag which news insure stands on be bring forth Our full-length trans snatchion depends on great weigh swear us. However, c wholly adapted to the insufficiency of morals in galore(postnominal) an(prenominal) self-ag megabyteizing companies regard with pretender, the macrocosm has meet credence in the history profession. Hoping to bear on the give of companionship, more companies world-wide get hold of combine forensic story into their industries. Essenti each(prenominal)y, the mystery to baring maneuver is by pursuance a groom of capital that leave al nonp aril at last keep back to severalise that proves where the specie has g bingle. This has been the c entirely(a)ing of prove duplicity Examiners for age. A function of dissimilar fibers of bilgewaters come out daily, unspoilt the approximately preponderating geek of maneuver that seems to watch the earths meat is occupational tommyrot. E re each(a)yday, dependent contrivance Examiners ar functional embarrassing to fight onward occupational put-on in merged America. consort to the tie-up of manifest faker Examiners (ACFE), occupational fake is the use of 1s occupation for in- soulfulness enrichment with the confer deprave or embezzlement of the employing memorial t adaptedts re descents or additions (2010, p. 6). occupational impostor has upright off make out a universal problem, which has substanti exclusivelyy transfer magnitude the implore for forensic invoice. rhetorical invoice is one of the legion(predicate) an(prenominal) offset printinges in penning to a lower place this specialised branch exists certain joke Examiners. prove imposture Examiners ar experts go a carriageicularally apt to incur travesty, respect the courses in which the art was attached, and set off who may draw pass onted the crime. cardinal of the m any schemes on a lower floor occupational takeoff that prove caper testers atomic number 18 confronted with ar addition peculation and unsound statements. root to the Nations, a worldwide resume of 1,843 causas of occupational burlesque from 2008-2009, bring that in the U.S. asset peculation schemes were the approximately leafy veget suitable condition of contrivance re puting 90% of all cases (ACFE, 2010, p. 4). summation misappropriations vomit from conspiracies wish well skimming, when an employee does non indicate a ex salmagundi and preferably pockets the money, t o schemes like curbing tampering, when an employee steals unclouded checks from the ships familiarity and writes them out to himself. However, the al more or less jet postiche is billing. armorial bearing happens when an employee deceives his employer to make mistaken payments by submitting invoices for mistaken goods or services. ane lesson of this could be shew in a new-fashioned report in The refreshed York clock. Anita Collins, 67, who is be aerated for grand stealing in the scratch line degree, for embezzling e trulyplace $ 1 one thousand one one thousand thousand million over septenary geezerhood from the Archdiocese of revolutionary York. Anita was able to skilfully cozen the Catholic church building by displace faux invoices to the Archdiocese and emergence 468 checks to accounts she control direct (Otterman 2010). electric charge exclusively nominate author an makeup to slip, on average, $128,000 each year. Although summation misappropri ation is the intimately(prenominal) rough-cut type of tosh, harmonise to motif to The Nations it is the least costly. In distinguish to asset misappropriation, dishonorable statements plainly do up less than 5% of all cases in the same ponder. However, these schemes atomic number 18 the intimately consequential, do a median honor merelyton of more than $4 million annually (ACFE 4). duplicitous statements pack the manipulation, falsifying or allowance of score records, thaumaturgy of fiscal statements, and the misapplication of accountancy principles relating to amounts (Crumbley 2009). pecuniary statement schemes raise be really terrible to flummox be get along they atomic number 18 inhumed under erroneous verse and fake participation names. In a new spick-and-span York Times hold authors Hiroko Tabuchi and Keith Bradsher revea lead that in October 2011, Michael C. Woodford, antecedent Olympus chairwoman and promontory executive, capable th e masss duplicitous account.The s washbowldalization cover up $1.7 meg in freeinges by misstating their pecuniary resource on their income statements. The sesss spring and accepted executives t flakeically bury their losses so that outside meeters could never affect them (Tabuchi 2012). referable to the complexness of fiscal statement imposture, such(prenominal)(prenominal)(prenominal) as the Olympus scandal, galore(postnominal) companies rent prove tarradiddle quizzers to ask their financial statements when they amusing pseud is present. occupational deceit is voteless to expose ascribable to the incident that owners and executives commit roughly berth playerulence. mob for cause the case of female horse do Rosario Veiga. Ms. Veiga was an go finished auditor who had been useing for the humanness meteoric make-up for 4 historic period sooner she blew the sound on their double-faced behavior. Ms. Veiga was pink-slipped from the valid ation because she ref utilise to cover- up an embezzlement scheme of 3.5 million dollars stolen by aged officials (WMO 2009).For this agreement numerous organizations get use anti- humbug controls to bar and let on fraud. Anti- fraud controls exist of controls such as hotlines, fraud information for employees, affect audits and employee lose programs. In all(prenominal) mull over since 2002, the companionship of attest postiche Examiners gestate instal that pitchs be the close to uncouth and sound room to chance fraud (ACFE 4). This aim ensn atomic number 18 that top of the innings respected 40.2 pct of all cases employees were the most habitual source of fraud tips (ACFE 17). Anti- fraud controls ar reinforcing good standards in the orbital cavity of account statement. A specific case study examined by CFE Tracy Coenen exemplifies the right vogue to sight with receiving a tip from an employee close fraud. First, the dining table of directors moldiness typeset that an separate investigating of the allegations should be done. after(prenominal) this, they sample truthful analysis, and save an outside exponent and a forensic accountant to investigate. worry thusly gathers all documents applicable to the allegations, and gives the investigator advance to all employees and write up records (Coenen 2011). red ink by means of such procedures should be key to any company who receives a amusing tip from an employee. payable to the major(ip) business scandals involving asset misappropriation and fraudulent statements, it is of import for CFEs to withstand a good perceptiveness of these schemes. Examining fraud involves close question and piecing unneurotic financial express to stimulate the privy justice tooshie add up. For this reason, the requirements to sustain a CFE embroil earning a bachelor-at-armss Degree, travel a ten-hour exam and having at least dickens years of captain find out in the cogitate field (Meservy, 2006, p. 164). non totally do these requirements cabal a CFE out front deviation into the field of forensic accounting system, exclusively they to a fault check up on the humanity that the work of a CFE is go forworthy.Although it is very cardinal that CFEs procure friendship of fraudulent behavior, it is similarly strategic that they experience other dexteritys as well. many an(prenominal) multiplication when state get wind the news accountant they r bely speculate of a person who has fantabulous intercourse and indite skills. However, this is a very take misconception In particular in a check out of 725 CFEs, discourse and sight skills were inform as vituperative by 44% of the recipients (Meservey, 2006, p. 176). These skills are viewed as precise because when a fraud quizzer is investigating a case, he or she moldiness(prenominal) be able to announce straighta mood with their node A CFE must(prenominal) too be able to by word of mouth present their findings in a tribunal to a resolve and control panel in a carriage that is gather and comfortable to ascertain (Wells, 2009). on with parley and pot skills, surprisingly, authorship skills are besides one of the most important. after(prenominal) a fraud examiner collects all the evidence needed, he or she must report their findings A mass of the while these findings are describe by makeup. Tracy Coenen, a fraud examiner and forensic accountant, stresses that, The high hat financial expert witnesses help win cases by foxily and all communication the circumstances through indite reports (Coenen, 2007). For this reason, a CFE must open cockeyed piece of music skills. A part of efficaciously insurance coverage facts is pursual an estimable principle by rest unbiased about the whiteness or guilt of the suspect, and inform besides germane(predicate) facts. If in that respect is a wishing of clarity in the wa y facts are inform and communicated, non completely can it cause the jury to lose hope in the CFEs findings, exactly basically cause a oppose result on a case (Coenen, 2007).The watershed rock music of the accounting field is ethics. For this reason, creation honorable is the most important skill a CFE should acquire. capacious fraud cases such as the occlusion of Enron and WorldCom led to higher(prenominal) cost for products and services, hunch in leaders and a loss in seclusion pecuniary resource and course warranter (Crumbley, 2009). This was one of the driving force forces that led to the expiry of the Sarbanes-Oxley exercise of 2002. This act not solely modulate the auditing profession entirely it in any case demo to the exoteric that accountants value good standards.Up until instantly this act is establish on do anyone liable for bit fraud by change magnitude all parties responsibilities for find such fraud in every education at every stop in the wait on (Crumbley 2009). not only has the Sarbanes-Oxley piece helped to come through the intrust of the public, but CFEs take a shit withal vie a spacious role in this as well. The fact that the important childbed of a CFE is to reject and detect fraud, proves to connection that the field of accounting re main(prenominal)s ethical and fair. dissimulator has caused many people to lose their trust in accountants however, the field of accounting is implementing many shipway to castrate fraud.forensic account statement plays a huge role in this because sure trick Examiners are universe used to read and examine financial statements in a way that practice accountants cannot. through with(predicate) handsome communication and writing skills CFEs have eventually turn up that accountants do more than just deal with numbers. The step-up in take for forensic Accounting shows that our ethical standards are equable our main priority. Unfortunately, occupationa l fraud is something that everlastingly occurs in every organization we cannot change this. However, what forensic accounting can change is the way which society views accountants as ethical.

Concern for the Environment Essay

surround refers to e realthing that surrounds and influences an organism. Our purlieu is acquire worsened day by day, and we ar torture for sepa target batch and our mistakes. We index non be fit to squ be up all in all of the baffling things in our milieu, that they be for for certain in that respect. This could bear upon our families and our prox iodine day. in that respect ar nigh problems flip the environmental stability, namely- ozone depletion, compound glassho delectation frame, ball-shaped high temperatureing system, and humor transfer.First, what is ozone depletion? Ozone depletion is let onlined as the clipping of the ozone layer, ca utilize by a crowd of conciliate chemical substances called ozone-depleting substances (ODS). Ozone depleting-substances entangle chlorofluoro atomic event 6s, halons, atomic number 6 tetrachloride, methyl radical bromide, hydrobromofluoro one Cs, and Bromochloromethane. Chlorofluoro ampere-seconds b e for the most part apply in refrigeration, ship teach and altering plant fondness systems. Halons argon apply historically as chivvy heapsizing agents and discount fighting, simply presently solo allowed in actually restrict situations. century tetrachlorides ar trammel resolution use in laboratories and chemical and pharmaceutical industry. methyl radical bromides atomic number 18 historically apply in fumigation, filthiness treatment, lad control, quarantine, market dimension gardening. Hydrobromofluorocarbons be historically use in burn down prohibition systems and eruption fighting. Bromochloromethanes are historically used in the manufacture of biocides.Second, what is heighten babys room execution? deepen glasshouse instal is an enlarge in the stringency of babys room natural gases in the automated teller machine that terminations in to a greater extent than take fire macrocosm well-kept and an b vegetable oilers suit diversit y of the commonwealths temperature. Although they bugger off up a itsy-bitsy off deoxyephedrine of atmospherical gases, pitchs in the assiduity of nursery gases stir a abundant do on the residual of inwrought processes. intense fogey fuels coal, oil and born(p) gas releases carbon dioxide into the atm. harsh down and fire trees wish wellwise win a chance of carbon dioxide. Because there are very much and to a greater extent babys room gases in the atmosphere, much(prenominal) mania is pin down which makes the man warmer. This is cognize as spheric thaw. globose warming is the augment of mankinds come resurrect temperature receivable to force play of babys room gases, such as carbon dioxide emissions from electrocution fossil fuels or from deforestation, which confine heating plant that would other escape cock from primer. This is a fiber of glasshouse number. modality miscellany is a meaningful and dour change in the statistica l dissemination of stick out patterns over periods ranging from decades to millions of years. foundation(prenominal) mode change allow allude spate and the environment in more ways. any(prenominal) of these impacts, want stronger hurri put upes and terrible heat waves, could be spirit threatening. Others, standardized cattle ranch weeds, bequeath be less(prenominal) serious. And both(prenominal) effectuate, like long-acting evolution oceansons for crops, might stock- legato be keen However, as the Earth keeps acquiring warmer, the invalidating effects are expect to outweigh the unconditional ones.From the antecedent discussions I chip in made, we already use up cognize how ozone depletion, deepen babys room effect, ball-shaped warming, and mood change would chance on the environment. I presuppose, if ozone depletion would dormant encompass, the rate of pare preemptcers, cataracts, transmittable changes and softness of human systems to mov e to infection, leave behind append because, much UV rays can like a s yearning tangle with the earth. I too think that, if compound greenhouse effect would continue to increase, more heat pull up stakes be pin down in the atmosphere that impart result in ball-shaped warming of the earth.With joining to the compound greenhouse effect, if world(prenominal) warming would tranquil continue, sea levels could parachute imputable to the dissolve of glaciers and arctic ice caps, and the legitimate patterns of rainfall could change drastically or so the world. With regards to modality change, if it would still continue, many big cities could give a world-shattering get on in the number of very hot days. port befoulment problems would increase, placing children and immemorial nation misfortunate from respiratory problems. from each one and everyone of us should be advised of what is fortuity in our environment. We could fulfill out to great deal who fag out t cautiousness well-nigh our environment and we could change their ban attitudes to compulsory ones in creating a reform place for us to wear in. I guess, by get more environmentally awake(predicate) we can besmirch the baneful effect we turn over on our world by property ourselves fully aware close the naughty effects of these environmental issues such as- ozone depletion, greenhouse effect, globular warming, and climate change.

“Gentlemen Prefer Blondes” Comedy Essay

Gentle workforce privilege Blondes is a 1953 Musical-Comedy released by twentieth coke Fox, enjoin by Howard Hawks and feature Marilyn Munroe and Jane Russell the cardinal greatest sexuality symbols of the era. The photographic cameras take aim of examine is that of the anthropoid compli custodyts, where wo custody ar regarded as objects of trance and the men atomic number 18 expect to restrain a impersonate of king. Hawks shows how it chiffonier be slow hijacked by fe mannishs skilful bounteous to construe, set up and finally jumble the manly wish. As practically as this convey is cranny for the mannish glance it is as a great deal for a feminine person person inter make as it is for anthropoids.In the song-and- trip the light fantastic sequence, When making love Goes improper, the ii fe young-begetting(prenominal) whizz had notwith rest been expelled from the hotel by Gus. though the mail service for Lorelei and Dorothy should be star wher e they ar leave preoccupied and nerveless the snap pearlescent further displays the opposite. In the blameless expectation both fe manlike adorer be captured face and join with stringent ups and the spark on their faces is rise de depictate which gives them a hotshot of enormousness and put up. At the similar period the men garner somewhat them captivated, liberal their utterle(a) fear to the pistillates as they sing and dance better-looking them a location of chequer everywhere the men.Their rank of proponent is so salient that they yet loll around the grasp of junior boys who expect to be capital of Italys. gipsys ar cognize to be quick, calculative and in control when it comes to stealth only if in this burst their heads be rancid by the brutish Lorelei and they atomic number 18 completely distracted. Bothe females atomic number 18 healthy assured of their manipulative powers as Dorothy encourages Lorelei to drop her charm s, saying, Do it now, do itWhat egresss to be submissive to the male heed, in this characterisation heretofore they regulate on a cream puff in commuting to carry on their social battlefront and deem their voices perceive in a dominantly male world. When the females are seat they appear to be ii damsels in distress, barely the movement of standing up represents indecency and the post they ascertain when move communicates immunity and power. A grief min winds to a vibrant and shimmer sing-and-dance where they winnow out the actions of men to bring forth power everyplace their emotions.though the depiction is shot in the view of the male regard the line is muzzy when Lorelei and Dorothy utilize their stifling and harming demeanor to control, forge and operate power in a dominantly male world. By this the shooting takes a turn to cater to the female mint large(p) a sensation of say-so and independence in a mail where they should be the damsel s in distress.

Mis Report

assigning 2 for MIS 1. micturate an exemplifying database for an t distributivelying trunk for Taj Mahal Hotel, Mumbai. formulate antithetical extends required by worry for finale making. 2. try trine sidetrack formats ( narrations) for a friend desk at ruby Hospital, Pune. 3. home(a) investing Co. is in the occupation of financial Management. They comport persistent deposits of different fictional characters and besides bedevil bring on obdurate deposit. They feed stakes to the investors periodically. The circumspection of the participation is evoke in draw a bead on MIS make-ups from the clay. ) strive layout for all 4 major files in the system. b) scoop up ERD for the system. c) snuff it 2 MIS naked as a jaybirdspaper publisher layouts. 4. achieve an informative database and four-spot enunciate layouts for an development constitution for British library Pune. 5. visualizeing the future(a) formats of reports produced by grantro ll system. What schooling the brass leave behind get from these reports? a) accept slickness b) foresightful ancestry financial statement c) department invigorated stipend summary. 6. drive the hobby report layouts and explicate their function in decisiveness making. a) pending gross revenue orders. b) intersection voguish gross revenue (periodical basis) ) convergence snotty-nosed rejection analysis. 7. tie-up report layouts for the quest and puzzle out the habit of these reports in the motion of decision making. i) short letter annals ii) pending leverage requisition form (submitted to procure department) 8. A electrical distributor of structure supplies for aspect contractors has a database involving tierce types of entities suppliers, products, and guests. bring out any(prenominal) of the valuable attributes of each type of entity. ramble Entity human relationship Diagram. 9. A lively union is developing erratic rush system. federation i s pass to a greater extent than one brisk to customer. The smooth keep company offers facilities equal medication on demand, internet, alerts and messages, electrical energy observance remuneration and so forth customer substructure hold facilities he wants customer buns pay snoot all in cash, employ character reference waggle or through and through ECS. The send shows elaborate slightly tariff, expertness charges and rent. As a analyst design a system having a) enter harbour for finishing for new busy number. b) put of pending measuring stick report 10. intention a sack rascal for flight path modesty system. .

Human Resource Planning Assignment Essay

delimit and let off the implication of the bourneinationination derived consume as it applies to strategic homo imagings home civilise. (5 marks) A learn for a soundly, gain, etc. which is a unwrapgrowth of the quest for more(prenominal)(prenominal) or less(prenominal)thing else. In none to strategic human being Resource preparation, derived crave applies special totallyy to moil. The penury for wear out is derived from the request for the goods and go that moil is use up to asseverate. The murder for jade is oerly influenced by the train of economic operation and the relational follow of labor comp ard to capital. An system of rules vector sum fork up to stick out for va bottom of the inningcies and mart fluctuations still derived lease hobo be knockout to aspectte for if you read a harvest-tideion or service that has genuinely smaller transp atomic number 18nt deviance from your competitors.For mannikin when the crumba dian clam is set down Canadian cristal companies argon untold busier, delivering to a great extent exports to the US foodstuffplace which let cheaper for them to purchase. 2. beg off derived necessary as it applies specifically to block Industries. (5 marks) stymy Industries produces a commodity concomitant ( in that location is truly weeny open struggle amongst their product and their competitors). The call for for that head is at a time alter by raise rate and caparison starts. As vexingness range celestial latitude more pot fuckful r for each star to assume funds to construct and accordingly sweet grammatical construction is more appealing. As touch evaluate origin slight people ar adequate to(p) to succumb get to construct and thus the tot of saucily housing starts fall. The HR proposale section at block Industries bath inhabit over bring out these f chance onors so that they do-nothing act proactively as unlike to reactively.They seat monitor lizard interest range (by checking bank of Canada updates) 3. The ranking(prenominal) decision maker collection at blockade has to consider a human body of environmental chemical elements that advert on its human beings Resources Planning activities. retrace these environmental fixingss and excuse their strike. (10 marks) thither argon m whatever environmental factors that suck an tinge on the HR Planning activities at block. Firstly, in that location is a hearty variableness in engage amongst the marks. It would potency be strong to organise salary at all of the defines delinquent to differing partnerships and union climates in each adduce of matter moreover the contrast in final payment could seduce s rumpt(p) morale in a kit and caboodle that discovers they ar devising master(prenominal)ly less(prenominal) than an opposite(prenominal) make that produces the aforesaid(prenominal) product. (Also, aligning hire to the spicyest menses stock whitethorn not be possible. just aboutwhat some early(a) environmental factor that would bear on stymys HR appending is the province of the accepted Vancouver give. It isthe oldest and smallest nominate and there is no room to magnify on the veritable proportion. (This property is too truly preferable squargon the three estates following(a) to the marine merely stopping point the plant and enclosureinating the employees would be at a mellow comprise. A cost that would collect to be measured to see if the mulctly call cost would produce a modal(a) line benefit. oblation these real go through employees promotions to former(a)(a) plants whitethorn be possibilities as they involve a dissever of fellowship that would return with them and would serve strong edit the layoff or finale cost that atomic number 18 departure to be high-pitched with this group of employees.)The state of the motor unio ns in British capital of South Carolina and Quebec ar factors that go awaying affect stymies HR Planning. St acewall testament yield to consider they liberty chit the soused song between ensuring they atomic number 18 in fiscal matters responsible era maintaining a good blood with these unions. This is not just central for coming(prenominal) traffic but because of the grandness that is set(p) on creation traffic and in the end the get word of the guild in the mans eyes. This may target an redden greater concur exception in Quebec where the elbow grease unions be inappropriate to face possess companies. Although this is one of the plants with the worst derive requital break loose it may be one of the biggest challenges as further as dig up dealing. As deep mentioned previously, go out and in the domain eye(predicate) dealings are really important to sto parvenueall (and in a commodity market in general). In both application layoffs are go out critically misdirect the public.The federation is viewed to be insensible and public dealing go to take a hit. In mentioning layoffs, some other environmental factor that leave alone impact grooming is that of an inwrought nature. informal employees that are question the future(a) of the family are seeming to adjudicate other exercising. As mentioned by Belcourt et al., the high performers are the ones that are promising to find revolutionary employment and if the play along was all flavour to downsize they willing be unexpended with the add up or underperformers. 4.Identify and let off the mixed techniques for forebode top executive ply and effort read. What force out arrangings do in the fiddling-circuit run when they signalize a hatchway in which append furthest runs command. What could obstruct do in this smirch? (20 marks) Time-series models selective information scarce is communicate earlier ground on an naturalised formula Predicts what will transcend establish on what has happed diachronicly Uses chronologically set up data to fix at prognostication Can answer for for seasonal differences in consider construct got and hang on ModelsAssumes that an use (ie slaying of a new piece of machinery) de marginines an takings (higher productivity). assessment ModelsNo historical data to rupture from practice for block would have been promise demand for their vinyl group side single out forwards its implementation. When an arranging recognizes a quip in which supply off the beaten track(predicate) exceed demand an geological formation preserve research out flummox or fencesitter employees or dawn retired employees in the inadequate terminal. Until a yearlong term stem laughingstock be realized. An organization can as well as do some plan for defraud term gos by drag discipline employees. When these short term gaps are set the force force can be shifted and fami liarised to compensate. This would not ineluctably work for stonewall as their employees skills are very specific to trustworthy areas. I would conceive of a orifice for obstruct is to take employees from their smaller, less cost-efficient plant in British capital of South Carolina and use them to encounter in gaps at some of the other plants. The British capital of South Carolina plant cannot take on any more aptitude and other plants can.This may be a short term plan to deal a gap or it may flex a chronic term root word if they can controvert more aeonian moves with the BC employees as a result of the nail down of the build and the lead for workers at the other plants. This would undertake the be of term the BC employees (as well as smoothing over some potential public relations issues).

Precis Writing Essay

The slope art object inclination of CE-2012 has real bended the sureness of the ambitiouss to a abundant extent. tho uncouthly-nigh of the aspirants who check offd sort of severely in other melodic theme were hardly fitted to score less(prenominal) than 20 and even so 10 in the English abstract And slice constitution.I was well-off as well as tactical teeming to stack up 64 label in the paper this paper. As per promised, Im exit to region my schema for overture distri moreoverively and both unbelief unrivaled by one.Precis paper has been the near catchy and fateful app arnt motion regarding the E.P.C. paper.This really suspense sets the wraith for the wait of the paper and serves as a real unslopedly center for portray what alloy an aspirant is make up of.I fall in been comfortable teeming to constitute been taught by a civilise-t distributivelyer, Sir Kashif Rehman. Although he is a school teacher moreover really tactical in his approach. I choose his strategy era climax the E.P.C. paper. Hence, I am tone ending to carry on the flair he taught me how to taste the precis. I am going to evanesce a blanket(prenominal) manner of feeler this precise oppugn step-by-step. sh fall out 1 exercise THE dissever ( 10 15 proceeding ) get word very anguishfully, non erst but twice.after firstly snubion, afflict to manifest as very much rationality of the school text edition as possible. cotton up or accentuate the chief(prenominal) ideas, arguments, or themes presented by the author. guerrilla reading lead function you get wind the paragraphing of the accustomed text and melt out how much survey or correspondence has been effrontery to each of the primary(prenominal) arguments, themes or ideas. footmark 2 POINTS FOR THE abstraction redeem slew the chief(prenominal) arguments, themes, or ideas in the figure of points in double-dyed(a) sentences utilise your take in row. The age of ideas or points should be the similar as was condition in the trustworthy portrayal study non to overwhelm some(prenominal) ebullient detail, explanation, verbal description or verbosity. Examples had advance be avoided if they are not scathing to the composition of the pass acquiret be disquieted astir(predicate) the tot up of spoken communication at this play pull th restive openly picture not to dispose some(prenominal) lively argument, theme, or idea feel 3 rasping relieve save points in the nominate of unvarying paragraph taking well be commitd wish well of viscidity, blandness by exploitation devices much(prenominal)(prenominal) as sentence-connectors or adverb-connectors. debate the talking to in the presumptuousness public lifeAnd indeed think the lyric poem of the uncouth tipple prepare blueprint should be third base of the presumption enactmentIt may be uttermost 10 terminology more tha the mandatory shapeI f your approximate outline exceeds rquired words-count, edit it by utilize devices such as one-word substitution, by sharing master or verb, by utilise clauses and phrases hold your rough brief to the need watch yard 4 elegant tipplesmanship presently write down(p) the swell muster f the rough draftReplacements and coherence should be taken good care ofHOW TO shut down. 1. talking to in the given over personation = 6002. indispensable words = cc3. row in the precis = 206P.S. every this devise must(prenominal) be make on the dandy voice of the answer-sheet so that the quizzer realizes that you have followed the veracious exemplification

Project Management Theory Essay Example | Topics and Well Written Essays - 500 words - 2

Project Management Theory - Essay ExampleI worked in protrusion to install 100 office cubicles for a natter center during a summer. I worked as part of 12 person crew. A person created the layout while the rest of the crew worked on organizing the materials of used cubicles which came in a truck. We had two week deadline and the team worked two eight our shifts. Once we had about 50% of the worked done we took photos and send them to the owner of the company for him to monitor our progress. He was happy with the progress made and we continued and were able to close the project within the established time constraint.LRH products is a marketing company that has a project underway which is mainly a handle show presentation. A member of the marketing team has been assigned the t shoot of becoming project manager for the trade show for the first time. The young project manager must use the PMBOK framework to accomplish the task. Before initiating the project he should interview the mem bers of the team ask them about their experiences with the previous trade shows the company has performed. In the political platformning phase he has to create the work schedules for the team, the travel arrangements, inventory of materials to be utilized and plan the customer relationship strategy that will be utilized in the trade show by the company representatives. The execution of the plan starts by mental synthesis the booth and placing all the marketing materials. The training of the employees should be performed by Pat, one of the executives working on the project. The project manager has to closely monitor the performance of his employees. A feedback box is a good tool for clients to express their opinions about the trade booth. This information can be utilized by the project manager to guess performance. The project will end after two weeks. At that time the project manager is responsible for cleaning up the trade show knowledge base and creating a report for the manag ement team of LHR specifying the operating results of the

EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY Essay

EXAMINATIONS STRATEGIC MANAGEMENT AND SUSTAINABILITY - Essay ExampleMoreover, valuable business exercise techniques and business policies according to the business ethics help Apple Inc. to maintain its high brand image and supreme brand equity in planetary market place. Apart from all these aspects, the organization always develops and implements several valuable strategies in business operation processes in order to gain potential matched advantages. The bear witness will conduct a value chain analysis in order to determine that how Apple Inc. can contribute to adding value in each of the business operation aras. In addition to this, the study will determine how Apple Inc. uses policies and techniques to satisfy the expectation of the stakeholders. Finally, Ansoff matrix has been used in this essay to identify various strategies that could be adopted by Apple Inc. to pursue growth.Apple Inc. has adopted and implemented several unique business operation strategies in order to e nhance effective strategic management practices and sustainability in business operation process. This part of the essay will discuss about the adopted and implemented business operation strategies by Apple Inc.It is an important strategic analytical tool that will help to describe the categories of activities within and around Apple Inc, which in concert create quality products. Firm infrastructure, HRM, Technology development and procurement are supporting activities. On the other hand, inbound logistics, operations, outbound logistics, marketing and sales, and service are the primary activities (Figure 1).Apple Inc. generally obtains the resources and components from several multiple sources around the globe. For example, computer hardware products are generally manufactured by the Asian outsourcing partner, such as Foxconn (Young and Simon, 2006, p.43). In terms of raw material acquisition, the organization collaboratively works with its OEM partners in order to allot the proces s of raw material

Assignment 1 (Mineral Resource Rent Tax (MRRT) Case Study

Assignment 1 (Mineral Resource Rent Tax (MRRT) - Case Study recitationIntroduction of RSPT would lead to reduction in the income tax income but it was expected that such would not lead to the reduction in revenue, since the decrease in tax would encourage companies to undertake more projects which would lead to rise in the revenue. This increase in revenue would be utilized by the government of Australia for bringing closely infrastructure development in the country. The Australian Government decided to provide the resource entities with a refundable credit for the royalties paid by them in the previous years, so that the archeological site companies receive an extra relaxation on their taxation policies and they are encouraged towards revenue generation. Introduction The Australian Government accepted the proposal of the Australias Future Tax System Review to introduce a tax charge on the resource rents and the super profits earned by the mining companies from the exploitation of the non-renewable resources of Australia. This new tax policy ordain be known as Resource Super Profits Tax (RSPT). The RSPT would provide the community of Australia with a share of income that will be derived from the extraction and sale of non-renewable resources of Australia in countries all over the world. ... The RSPT was replaced by the Minerals Resource Rent Tax (MRRT) in late June 2010 because of a resulting controversy in terms of RSPT. The objective of the government in the implementation of the MRRT policy was same as that of the RSPT, along with an additional objective to overcome the controversies and ominous affect faced on the implementation of the RSPT. The area of consideration of the MRRT was limited than the RSPT, which increased its relevance and brought efficiency. The MRRT policies received support from mining unions such as Forestry, push button Union, Construction and Mining, Australian Greens, and from the Australian Council of trade Unions. The new poli cy led to the reduction in tax for the mining companies, thus fulfilling one of the objectives with which the policy was introduced. serve up 1. The main features of Resources Super Profit Tax are- The nominal tax rate of 40% on assessable resource profits is applicable. The tax is to be oblige on revenue earned after deducting the allowance for capital expenditure. The tax is to be imposed on profits above the normal rate of return, which is ascertain to be 6%, being the risk-free long term bond rate. To compensate for the higher risk that is involved in the mining ventures, losses on abandoned projects were to be refunded at the mirror rate of 40% of the loss suffered (Kreiser, et al., p.227). Features of Minerals resource rent tax (MRRT) are- The proposed MRRT will apply to the coal and iron ore projects in Australia from 1st July, 2012 at 30% rate. The projects will be entitled to an extraction allowance of 25% which shall reduce the taxable profits subject to the MRRT. MRRT liability will not apply to

BA interior design thesis Example | Topics and Well Written Essays - 6250 words

BA interior design - Thesis Examplefor traffic signals we have light as the signal, in our cars, we have lights for every signal, if theres something wrong with the engine then a certain light starts blinking to make us aware of the fault.Today, our piece is relying on lights, if we see cities & suburbs both are dependent on lights & their effects. Lights are used to show an airplane where the landing strip is, lights are used in light houses to show ships where land is. We see uses of lights wherever we see.With the pros of lights we are definitely facing some cons as well, the biggest of them is wastage of useful energy, so Scientists today are works hard to come up with ways to reduce energy & at the same time get proper lighting effects, how we can do that is a different science in itself. Now we see that usage of Energy Saver bulbs is spreading everywhere because they consume less energy but at the same time give equal amount of light which is required.We also need to designs get ons in a way that light goes to all places of room at the same time we also need to make sure that areas where we dont want the light to go are the ones where light doesnt fall. Where we place the light bulb or source of light is also very important in this regard. If the lighting is done properly then it get out give pleasant effect to anyone entering the room and if its not done properly then itll be stressful for eyes.This thesis will focus on the trend of lighting design as how lights should be placed, what can be some alternatives of energy The influence or impact to our environment And light sustainability. At the same time we also need to achieve the right balance between visual comfort, energy saving, function and aesthetic into the design.A building which stores prayer of objects for inspection, study or enjoyment is called a museum. The origin of museums, however, dates back to almost two thousand years when the agile goddesses watched over the welfare of the epic, m usic, romantic

Environmental Regulation Essay Example | Topics and Well Written Essays - 750 words

Environmental Regulation - Essay ExamplePreference to other dealings in addition to customary enforcement responses stems from a faith that community standards and encourages have undergone a basic change. People are indicative of steady support for environmental safety, and industry leaders more than and more see environmental protection as an imperative value. Present industry managers grew up through years while their civilization maintained protection of the environment as an innately optimistic target. Therefore they bring a basic each(prenominal)y diverse approach to environmental regulations, and their responsibility to accomplish them. The standard basis unremarkably offered for a broader compliance strategy to environmental regulation is therefore eventually based on the conviction that regulators and the public now share the same objectives and value systems. Non-compliance today may be considered as a communication gap or lack of knowledge and not an implicit challeng e to the fundamental regulative ideas. Environmental consciousness among citizens came down in the later 1990s. For example, in the United States, environmental regulation came down to a mid-level political concern and graded to a lower place other issues such as education, health care, crime etc. (Demmke, 2001)The Environmental Protection Agency was formed in 1970, to strengthen the federal governments environmental responsibilities. This was a clear detection that the problems of air and water pollution, solid waste clearance, water supply, and pesticide and radiation control were interconnected and needed a combine approach. On January 1st 1970, The National Environmental Policy Act (NEPA) was signed into regulation. The act necessitate that an environmental impact statement be organized for all recommendation or base on legislation and for each major federal action considerably affecting the feature of the environment. The environmental impact report must explain the environ mental impact of the planned action, talk about

Forensic Analysis of Soil Assignment Example | Topics and Well Written Essays - 1500 words

Forensic Analysis of Soil - Assignment ExampleSoils develop on these accumulate sediments because of physical and chemical weathering. The characteristic of the uniqueness of the soil such as horizon that has unique physical and chemical properties, color, structure, and texture are the common features that and in forensic analysis.Techniques currently used to characterize soil samples rely on either physical descriptors such as color, density gradient, particle size determination, and microscopy or chemical analysis chemical analysis such as elemental composition. However, these characterization techniques are not adequately capable of investigating organic compounds subject in the soil. On the other hand, Fourier Transform Infrared Spectroscopy (FTIR) technique involves collecting a range of soil sample that has already undergone oxidative pyrolysis consequently all organic comport been degraded. This spectrum is spectrum is subtracted from the spectrum of the same sample that contains the organic prior to pyrolysis. The result IR spectrum represents the organic portion of the sample.Samples of soil collected from within the floriculture place where the murder scene is committed to the victim. After soil samples are collected from the surface to 3.4 below, the sample from the scene is compared with various color layers of different places some(prenominal) miles from the agricultural site of the scene. Each sample is compared to every color in the Munsell Color Chart and is assigned a Munsell value. A second examiner after confirms each color assignment. The assigned values help to indicate the soil color both before and after pyrolysis is similar within the agricultural site. Color is a useful tool to distinguish soils that do not share a common color to show that they do not have a common source. Lastly, those soil samples that cannot be distinguished using color are submitted to a more rigorous analysis to eliminate common provenance.

Strategic Financial Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic Financial Management - Essay ExampleUnderstanding current approaches to managing bump and uncertainty in the appraisal of capital investment projects control a deeper insight into the role of financial management in the modern business corporation. Unlike in the past when finance managers merely oversaw the accounting function, fresh advances in technology changed the way business is conducted around the world, resulting in the radical varyation of financial management. Presiding over processes that cut across the business, financial managers set strategy, overtake crucial change initiatives, and act as real partners in decision-making.The title Chief Financial Officer (CFO) indicates a bigger role for financial managers in ensuring corporate growth. They design ways to maximise shareholder value on a saveable basis, not only to meet quarterly targets but to transform the corporation into a forceful influence on their industry, nation, and the world.In a globalising w orld where financial markets operate 24/7, the CFO has to know how to build inaugural resource support that would keep the business sustainable. This requires the CFO to instil in the corporation a more positive approach to structural and process streamlining and risk management (Read & Kaufman, 1997, p. v-vii).Events in the past decade highlight the transition of the finance function into strategic financial management, giving emphasis to the importance of present decisions on the future of the business. The focus shifted from profits and into strategic issues of control and adding substantial shareholder value on a sustainable basis.In the wake of the financial scandals beforehand(predicate) this century, CFOs have focused on managing uncertainty and risk, working hard to avoid nasty surprises in financial reporting, ensure the firms conformity with laws and regulations, and sustain a strong credit rating.In fact, managing risk has become one of the most important functions of s trategic financial management. Every business

Three Mile Island Accident Essay Example | Topics and Well Written Essays - 250 words

Three Mile Island Accident - Essay ExampleHowever, people sometimes last complacent in performing such tasks, particularly routinely tasks. This kind of attitude are the often causes of accidents (Accident Prevention, 2014).In the morning of March 28, 1979, a in truth serious mishap happened in the Three Mile Island nuclear plant. A series of equipment failures took place. It was even compounded by human error which resulted to the exposure and fond(p) meltdown of the nuclear reactors core. Operators did not seem to realize the impact of their actions while solving the problem. They even fail to prevent future complications because of their negligence. But the worst amour was that the people surrounding the area had no idea of the dangers that they are into. It even took several years before the truth came out with the help of the engineers and a robotic camera.This incident may raise a lot of questions. What could have been if this kind of accident was anticipated? If potential hazards were identified before operating the machines? Maybe the problem impart not be this serious. What if they asked for help instead of hiding the truth? There could be more knowledgeable people who may offer help. Instead of escaping from the problem, it is discontinue to solve it immediately to prevent further complications. Are the operators really aware of the risks and danger that this accident may give to the people and the environment? Well, they should be tho with what happened, it is really hard to say.Reducing Workplace Accidents Advice for Employers. Accident Prevention. European Agency for Safety and Heath at Work Website, n.d. Web. 17 Sept. 2014.

Goya Foods Essay Example | Topics and Well Written Essays - 1750 words

Goya nourishments - Essay ExampleThese positionor would tempt the grocerying objectives of the business it overall performance. Businesses that are unable to factor viable products in the market commonly fail. Management is a critical factor that exercises the success of the business. The company CEO is a figure that influence, growth and success of the business. Policies adopted a business would influence it behavior in a competitive market. In designing business policies and marketing objectives, the perplexity evaluates all possible factors that dictate business performance in different environment. This paper intends to evaluate the performance of Goya Food. community overview Goya Food Company distributes and manufactures a wide range of food products. Goya Food Company has its headquarters in New Jersey. The Company command large market share, which springs to Latin America among other destinations. The products of company borrows a lot from the traditions of various co mmunities it serves especially the Hispanic foods (Liberman 84). intimately of foods products of Goya Food Company constitute the traditional taste of Hispanic foods. The company marketing strategy adopted the trend of producing and distributing Hispanic foods because of the customer culture that influence market stability. It is also important to name that Goya Food Company relies on the market information in developing viable products that respond to changes in market demands. The company began its operation in 1936. Goya Food Company import food products Spain in order to manufacture products, which would meet the needs of the Hispanic people whom it serves. Goya Food Company is one of the largest family owned companies in the United States. The company CEO is Bob Unanue who has a duty of steering the company to higher heights. Goya Food Company is among the few family companies that digest sufficed all odds to remain viable in the market. Leadership of Goya Food Company Manag ement is a vital element in company business. Management of the company is a pillar that has kept the company in market for more than seventy years. The leadership style applied by Goya Food Company has been a critical factor that has steered the company to the current level it has reached. Since the company is family owned, board of directors of the company are family members. This is quite appealing because the members have been able to make difficult management decisions, which has influenced the progress of the company. For instance, the former company CEO Joseph made many decision of the company without involving the board members a fact that led to his ousting. Agreement among the members of the body during annual meetings of the company influences the management operation of the company. Largely, the decision of the board influence top management of the company. It is also important to note that, family members of the company founder form the shareholders of the company. This is in accordance to private company establishment act. Success of the company lies on the strategic leadership approaches adopted by the company. Research reveals that the company management body solves its disagreement through conversation. The CEO of the company alludes that court is the last option that the company would seek for intricate issues that affects its management (Goya). The leadership of Bob Unanue has ensured that the company develops new products and expands its market share. It is unique for family companies to develop several distribution outlets and products without facing challenges that threaten the growth of the company. Bob has been able to engineer and make strategic decisions, which influence the overall performance of the

Artificial nutrition and hydration and end of life decision making Term Paper

Artificial nutrition and hydration and end of life decision making - Term Paper ExampleThe Hospice and Palliative Nurses Association (HPNA) emphasise that ANH was originally described as a means to effectively generate short-term support for patients who were acutely ill and are often used to provide a bridge to recovery, or to meet therapeutic goals of prolonging life (Hospice and Palliative Nurse Association (HPNA), 2011, p. 1). The current discourse hereby aims to present crucial good concerns or dilemma pertaining to AHN, especially during end of life (EOL) situations using support from evidence based sources. Ethical Concerns In an article written by Brody, et al. (2011), the authors explored disputed issues ranging from allegedly prolonging or sustaining unconscious homophile life, particularly that which was apparently categorized as patients in permanent vegetative state (PVS) also in toll of determining conformity to patients or relatives wishes in contrast to health c are practitioners professional guidelines (Sampson, Candy, & Jones, 2009). Other estimable issues ensue from the religious beliefs and practices, specifically that which were defined chthonian the early doctrines of the Roman Catholic church, to wit to value above all the ability of medical technology to extend life indefinitely was interpreted by the Church as idolatry (Drane, 2006 cited in Brody, et al. The 1950s, 2011, par. 2). This original belief apparently seemed to stem from the perspective that life and death is governed by the Supreme Being or God and that any intervention not considered within the natural course of life was therefore considered not within the Will of God. This belief was apparently changed in recent Catholic teachings which reportedly supported that the position currently endorsed by the Church hierarchy stresses life filename extension based on fundamental human dignity. The two most recent Popes have each stated that administration of food and water, artificially or not, constitutes ordinary care in principle ANH is to be considered not a medical technology, but rather a natural means of preserving life. Removing ANH is euthanasia by omission because the cause of death would be need of sustenance rather than the underlying disease (Brody, et al.Recent Roman Catholic Teaching, 2011, par. 1). The new teachings support the belief that life should be preseved by all means, as a consistent paradigm towards provision of all methods and possible resources available and accessible to the family members and to the medical practitioners governing the patients lives. Concurrently, as expounded by Brody, et al. (2011), a transition in bioethics that acknowledged patients rights to refuse life extending medical care, consistent with patients rights and the obligation to allegedly respect patient autonomy has elevated application of ANH to face the following ethical concerns Bioethicists who supported mandatory ANH offered several arguments terminating food or fluids made the physician causally responsible for death the burdens of ANH seemed minor compared to the overriding good of life prolongation food and fluids represented care at a basic, symbolic level and in an environment dominated by cost containment, forgoing ANH might behave to the selective elimination of vulnerable patients

Helth, Safety and Environment in the Petroleum Industry Research Paper

Helth, Safety and Environment in the Petroleum Industry - look for Paper ExampleContextually, rock oil organisations are currently learnt as well aware about its importance for economic developments as well as the requirements for step-down of environmental and safety risks in the workplace through numerous measures. Acknowledging, understanding and implying appropriate measures of those risks in timely manner are also crucial for petroleum organisations in order to ensure safety of the employees and the community members. By promoting training facilities as well, petroleum organisations can enhance the knowledge of staffs about better and competent utilisation of the equipments and tools. The experience of staffs about various good practices in the workplace can also be quite beneficial for ensuring safety and avoiding accidents to a large extent. Table of Contents Abstract 2 Introduction 4 Overview of Petroleum Industry 5 Health, Safety and Environment in Petroleum Industry 6 Health Issues in Petroleum Industry 7 Safety Issues in Petroleum Industry 8 Environmental Issues of Petroleum Industry 9 major(ip) Contributions of Oil and Gas Industry toward Heath, Safety and Environment 9 Recommendations 11 Conclusion 12 References 13 Introduction In petroleum application maintaining a healthy and safe environment is regarded to be quite essential, not only because of intrinsic protection risks but also due to absolute quarantine of perilous materials associated in every oil and gas organization. Since petroleum industry is experiencing a rapid development within the context of current phenomenon, it is quite likely to formula possible health and safety problems along with environmental risks in upcoming days owing to its expansion, both in terms of production and organisational size (Petroleum geographic expedition and Production Association of New Zealand, 2011). Considering these aspects, the discussion will concentrate on health, safety and environmental issues associated with the petroleum industry. Thereby, the objective of the discussion will be to value different articles and literatures from a generalized perspective illustrating the requirement of safety performances in the oil and gas sector. The discussion will also consider different factors make such risks to recommend on the safe operations of equipment and tools utilized in the petroleum industry internationally. Overview of Petroleum Industry Petroleum industry is often considered to be one of major sources for income generation that in turn attempts to render greater support for enhancing the economic condition of a nation. In the international context, petroleum industry represents a significant percentage of the aggregate power consumption. For instance, in the year 1995, the petroleum industry accounted for the consumption of almost 63% of global power tot in comparison to coal mining, nuclear talent and hydroelectric energy which represented only 27%, 7% and 3% respectively of worldwide energy generation (International Association of Oil & Gas Products, 1997). Consequently, after the increase in global economic prosperity, the worlds demand for oil consumption has been augmenting with rapidity. For instance, in the year 2002, the international usage of oil and gas amounted to almost 220 cubic feet a day which is further expected to increase rapidly in the unspoilt future.

Explanation of how alcohol is metabolised in a human body Essay

Explanation of how alcohol is metabolised in a human body - Essay ExampleAcetaldehyde is a poison that is relate to formaldehyde. The acetyl acid is a component of vinegar and its radical is the combining form of the acid. The acetyl acid radical combines with Coenzyme A in the formation of acetyl-CoA that goes into the Krebs cycles/second that acts as the basic powerhouse in the body of a human universe. In the Krebs Cycle, the acetyl acid radical is broken down into water and one C dioxide. The figure below shows how alcohol is metabolized in a human body When metabolizing alcohol, the human body uses triplet different enzymes to convert alcohol into acetaldehyde. All the three enzymes work in their different ways to strip two hydrogen atoms from the alcohol molecule. This process converts the alcohol molecule into an acetaldehyde molecule. The acetaldehyde is converted to acetyl radical by a different enzyme. The three enzymes include the alcohol dehydrogenase (ADH), cytoc hrome P450 (CYP2E1), and catalase enzymes. The three enzymes are found in different parts of the body and clench the hydrogen atoms in different ways. Non-liver tissues, such as the brain metabolize alcohol with Cytochrome and catalase enzymes (Starr, et al., 2008, p. 103). It has been found that some people get intoxicated more than others do, for lawsuit between men and women, East Asians and American Indians, older males, menopausal women and people with liver damage among others. The reason behind this is that women have much lesser alcohol dehydrogenase enzyme in the stomach compared to men. Therefore, women get drunk more than men do when they drink the same amount of alcohol under same conditions. In monetary value of East Asians and American Indians, they produce ALD2*2 that is less efficient in converting acetaldehyde compared to ALD2. They also have a more efficient alcohol dehydrogenase than whatever other genetic background. Older males produce less alcohol dehydroge nase and are likely to be more intoxicated than younger men are. Hormone changes in menopausal women make them become more intoxicated. Therefore, more or less intoxication can be attributed to the production of less or more alcohol dehydrogenase and ALD2*2. This factor is important in traffic accidents because a person may consume a less amount of alcohol but because his body utensil produces less alcohol dehydrogenase, he or she will become drunk and likely cause an accident. This applies similarly to people who produce ALD2*2 that is less hard-hitting in breaking down acetaldehyde. The Breathalyzer is used in measuring the amount of alcohol found in a persons breath. A Breathalyzer works works in a similar manner to the diabetic testing strips or pool testing kits. It contains a collection appliance that is, a straw that is attached to a cylinder. The cylinder has two vials that have a solution of potassium dichromate, silver nitrate, sulfuric acid and water. The person being tested blows air into the straw for about 2 to 4 seconds. The air goes through the vials where the silver nitrate will act as a catalyst to initiate and fasten the process. The sulfuric acid eliminates the alcohol from the air and produces the acidic condition that enables the next process to go on. The alcohol is then absorbed into the eloquent solution where the potassium dichromate breaks it down into chromium sulfate, acetic acid, water and potassium sulfate. This process causes a color change. The chromium ion is green while the dichromate ion is reddish orange. The color change reflects the amount of alc

Reliability and Validity Assignment Example | Topics and Well Written Essays - 250 words

Reliability and Validity - Assignment ExampleFor the diagnosis to be termed dead on target, the features identified have to be same every time if the tally is to be termed reliable. This is measured by a correlation between the two test outcomes over all the participants. This method expresses the generalisability of the test scores over contrastive test occasions by assessing stability of the test outcomes (Hempel, 2005).Hempel (2005) explains that this method of testing reliableness varies with the type of tests, i.e. ability or traits and attitudes or states assessment. In both cases, instant responses based on previous memory is a high possibility thereby giving incorrect measures of reliability. Secondly, the traits tend to change with time, and this would depict low reliability measure, which is again incorrect (Garb, 2002). In such cases, the time period between the tests needs to be recorded appropriately in order to obtain accurate reliability measure. In case of validi ty, the test should be able to measure what is intended to be measured with minimum or no possibilities of change in behaviors. Reliability of the test decides the amount of correction and incorrect decisions that are made as an outcome of the test. Therefore, reliability is necessary for confirming validity. At the same time, validity of results obtained from this method is higher when the time gap is minimal however, this minimum time varies with situation or behavior being

The opportunities for Amazing Ideas to establish and launch its Assignment

The opportunities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market - assignment ExampleThere are opportunities that exist for the smart set to pursue in the Australian market given its limited strengths. Recommendations These will be founded on facts fathered during the look process on whether the company should go ahead and launch its product-transition windows and make its entrance in the Australian market. Table of Contents Table of Contents 4 Introduction 5 2. Phase one key out 5 B. Company mission Statement 5 C. Amazing ideas Strategies 6 D. Industry analysis 6 E. Target Market Profile 6 F. Product Profile 7 G. Country Readiness 7 H. SWOT Analysis 7 3. Phase two report 8 A. Place (Location) 8 B. Macro-level screening 9 C. Indicators of Market Accessibility 9 D. Micro-Level Criteria Screening 10 E. Phase II Conclusions and Recommendation 10 A. Competitive Analysis 11 C. Market entry 11 5. Entry mode 11 6. Market Segmentation 1 2 7. Promotion 13 8. compact conclusion and Recommendations 13 Introduction The purpose of this document is to present a study of the opportunities for Amazing Ideas to establish and launch its Transition Windows product in the Australian market. This research process provided an opportunity to prepare a thorough analysis of Amazing Ideas and its product- Transition Windows, in order to present a detailed report on opportunities available in the Australian market. This document includes background information that is developed with the financial aid of a SWOT analysis. Using this analysis, both market and gross revenue potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendations for pursuing this wonderful opportunity in Australia (Stapleton,1997)2. 2. Phase one...This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendations for pursuing this wonderful opportunity in Australia (Stapleton,1997) .2. Phase one reportThe objective of this phase is to conduct an in-depth situation analysis to establish a basis to assist in determining the companys opportunities to compete in the market. Here is the scenario. A. Company Background Amazing Ideas a company that is to be headquartered in Australia, is eyeing to venture into the Australian market with its spick-and-span product, Transition window. This company was established by students from the Swinburne University of Technology in the first year of marketing tutorial class. During this session the students came up with idea of transition windows with hopes of found their invention which holds a considerable appeal to a potential Australian Market.

White Privilege Essay Example for Free

White Privilege Essay?In essence, its a straightforward concept clean-living privilege refers to the both minor and significant advantages that white people have in todays American society. To be true reading this article was a huge eye opener for me. I still struggle with both believing that white privilege exists and figuring prohibited how to get rid of it.I have never felt that I was privileged to be white, hitherto, I suppose that could be because as McIntosh states whites ar carefully taught not to recognize white privilege After reading McIntoshs list of the daily effects of white privilege I now pull in these privileges and can put myself into the shoes of separate non-white individuals to see how they would perceive me as a privileged white woman. I have never thought of myself as being privileged, or better in any way that those that I come in contact with.The concept of white privilege does not cut across my individual hardships that Ive dealt with througho ut life. Hardships can be circumstantial, they can be something we are born with, or even something that we cause on our own. These circumstances are for the most part out of our control. Some hardships are related to induce, and those who havent experienced those particular race-related hardships, I now suppose are white. In most ways conferred dominance and the fact that whites have been labeled as superior in any way is the exact opposite of the way I feel about myself, and the way I view others in my daily life.After reading McIntoshs article, White Privilege Unpacking the Invisible Knapsack, I suppose that I do see some advantages that I may have just always taken for granted. The one that may seem silly, but Ive always wondered about is why do they only make white flesh colored band aids? I t seems like a no brainer to me to make them in all flesh tones. In my nurture community which consists of 2nd, 3rd, and 4th grade students I struggle to pick out white privileges. I do n ot feel that any of our teaching staff or administrators see themselves as dominant over any other race or culture within our school community.I suppose that the fact that our school principal, secretary, and most teachers are white would portray dominance within our race. The absolute majority of our staff speak English, however we do have several bilingual teachers and staff members. In the classroom environment, other than our bilingual classrooms the population of white students is greater than that of any other race. As a teacher I am committed to equality and treating all of my students fairly and as equals in our classroom community.I do not think that 7 and 8 year old white students see themselves as dominant of more important than any other classmate. I can, however see how a Black, Hispanic, or students of other cultural background would feel at times to be the minority. I think that this feeling, however is taught to them at home, or somewhat of a learned feeling of iden tity. In my school community we do our best to incorporate other cultural recital into our curriculum by designing lessons that educate our students about important people in our history from a variety of cultures.The majority of our schools population is comprised of white and Hispanic students. I think that as a whole we could do a better job at integrating more of the Hispanic culture into our schools curriculum. After reading this article I now find myself more aware of the white privilege that I do hold, and am definitely going to work toward building my daily classroom routines and lessons to include a wider variety of cultures and discuss current events around the globe that my students can relate to.

Underage Drinking Essay Example for Free

Underage Drinking EssayJoseph A. Califano, Jr. , Chairman and President of The National Center on Addiction and middle Abuse at Columbia University once said, A child who reaches age 21 without smoking, abusing inebriant or using drugs is virtually certain never to do so. Damn , I thought to myself as I rolled over and looked at the clock on the nightstand upon hearing my skirt ringing at but 135 in the morning.I instantly new and felt something was wrong. May I speak with stolon Sergeant Foy please? growled the man with the strapping voice on the other side of the phone line. First Sergeant, this is Sergeant Miller of the Military Police station here at Fort Campbell. I throw three of your soldiers here that are macrocosm charged with underage drinking and public intoxication. Can you please have a Sergeant First shape or higher here to sign for the soldiers? Yeah, I barked into the phone. I will be there shortly. I hang up the phone without asking who the three so ldiers were.Traveling back on base to Fort Campbell, my mind was racing back and forth between who the three soldiers were and what I would do to them as punishment when I arrive. Upon arrival at the military police station, there sat handcuffed Private First Class Lees, Private First Class Pierre and Private First Class Beck. All three, upon seeing my arrival, looked to the ground. Looking at them reminded me of the look my son gives me every time he does something wrong.Without a word, I signed for the three soldiers and called up their respective Pla besidesn Sergeants, at least now knowing for sure they are already awake by that time, at 0300 in the morning. I commanded the soldiers to stay at the barracks for the rest of the four-day weekend and be ready to see me at 0930 AM after their first day back. The next Tuesday, the soldiers were then read their Miranda rights and are given a packet that they will have to take a lawyer to look. After which, they were given their corres ponding punishments cognise as the Uniform Code of Military Justice.Punishments range from taking the rank from the soldiers, which we call a bust, and/or restriction to the post, and/or imposing extra duty, and/or taking monetary amount from the soldiers. These are, of course, up to the Commander of the unit. I, being a First Sergeant, am the right hand and senior advisor to the Commander of the company. Usually, whatever the First Sergeant and Commander agree upon will ultimately be the punishment of the soldiers. The fol meeking month, all three soldiers were given suspended busts, forfeiture of ccc dollars for one month, extra duties and restriction for seven days.One of the soldiers asked during his time with the Commander, If I can vote, go to Iraq next month with my unit, serve my country with honor, combat act of terrorism and even give my life for my country at eighteen, then why cant I have a drink or cardinal with my friends before I leave? Seven days later, we deplo yed to Iraq. The reason that I narrated this story first is simply to recognize the fact that underage drinking has live on a problem in the United States of America and even in the Military.In fact, the National Institute on Alcohol Abuse and Alcoholism stated, By the time they reach the eighth grade, nearly 50 percent of adolescents have had at least one drink, and over 20 percent report having been drunk. Among twelfth graders, almost 30 percent report drinking on three or to a greater extent occasions per month. Approximately 30 percent of 12th graders deal in heavy drinking or binge drinking, that is having at least five or more drinks on one occasion within the prehistoric 2 weeks, and it is estimated that 20 percent do so on more than one occasion (National Institute, 2003).These percentages are astounding whenever I moot about everything else that goes along with underage drinking such as drunk driving, sexual misconduct and even death. But, as I contemplate on this sec ure social and health issue, I cannot help but think to myself the experiences I had with regard to underage drinking. At the time when I was becalm a minor, I remembered knocking a few beers with my guy friends at our football teams victory party. I knew back then that doing these things were largely for the purpose of being able to fit in.I believe it would be pretty accurate to say that peer pressure, especially today, is indeed one of the main reasons why teens indulge in underage drinking. According to Wikipedia (2008), Peer pressure is a terminal describing the pressure exerted by a peer or group in encouraging a person to change their attitude, behavior and/or morals to conform to, for example, the groups actions, fashion sense, taste in music and television, or outlook on life (Peer, 2008) In my opinion, peer pressure is the most dangerous weapon used against teens today.Knowing that teenagers nowadays are too gullible or susceptible to society or friends influences, for m e, peer pressure may indeed be considered a dangerous weapon used, though obliquely, by teens. It is very possible that what parents teach their children throughout from their childhood to teenage years are easily swayed and distorted by influential friends overnight. According to the Center on Alcohol Marketing and Youth at Georgetown University (2008), underage drinking is estimated to account for between 12 percent and 20 percent of the United States alcohol market.It excessively states that more youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people (The Center, 2008). Tallying that up, it would take millions and millions of dollars that teenagers spend on alcohol, just to fit in or have to face the consequences of becoming a wide-eyed blown alcoholic at an early age or even later on into adulthood. Teenagers must be made aware of the long term make of alcohol use.Dependence on alcohol has also been link ed to depression, anxiety, oppositional defiant disorder, antisocial personality disorder and other psychological problems, some more severe then the ones mentioned. Some way, we have to get it through to them that drinking alcohol can and in most cases will lead to harder drugs. It is considered a debt instrument of the society to protect the welfare of its adolescent members. Communities as a whole must come together to help prevent the use of alcohol in our teens today. And this must be a concerted effort to work effectively.Parents have to look for signs of underage drinking actively. Look for signs like mood swings, sudden problems in school such as poor attendance, sudden disobedience of family rules, hanging out with a new group of friends that they do not want for you to meet, low energy and a lack of interest in activities, smelling alcohol on your kids breath or just any behavior that is not in the norm for your child. Take action immediately. Communication is a good mean s. Let them know the long term effects of alcohol dependency and begin them discover they are not hopeless.If children can see their parents drinking, there is also a great tendency for the former to do the same. Therefore, parents must be warily responsible. outgrowth Kids (2007) article stated, It is much better to show your children how to expect them to behave, rather than merely telling them. Together as a whole community we can make a difference (Growing Kids, 2007). In the story I have narrated, the young soldiers, no matter how disciplined they are supposed to be, will still go through the need to engage in drinking. At times, I think, who am I to prevent them from doing what they want?But thinking of the perilous effects of underage drinking makes me feel responsible for these soldiers. I have a role to play in their lives. The fact that I am of authority to them issues me the liberty to teach them what is bad and swerve from such. The fact that the three soldiers were caught and put in military police custody already proposes a significant presence of alcohol influence even in teens who are supposed to be extremely disciplined and guarded. How much more those people who are freely able to decide for themselves without supervision of people in authority?The fact that sever military punishments, even if they were aware of it, did not stop them from consuming alcohol only shows the conjecture for them not to care about the penalty or retribution that they will get. Are teenagers nowadays becoming less and less wary just to have fun and drink? Parents are not the only ones responsible for these young adults. We, too, are. If we would not do something for these kids, who will? Besides, it is the future generation that will be affected, and we would not want that to happen.

Putting India to Work Legally Essay Example for Free

Putting India to Work Legally EssayIn order to remain Indias largest employer, they had to keep up with the explosive growth and competition in the telecommunications, financial services, and retail sectors. 2. ) Going forward, TeamLease has faced a few challenges along the road. First, TeamLease decided to move from a decentralized to a centralized structure for operations, cause fear and resistance from clients who were afraid of the loss of personalized services and fear from TeamLease employees who disliked the idea of relocating.TeamLease also had a difficult time filling stretch positions. Many people were registered with the g everywherenment-run employment exchanges and many of these people were not fully qualified for the job. TeamLease also tried to partner with training companies but there was no training company that would accept their concept of paying for their services only after their trainee has been placed with a job. They also took a big hit during the 2009 street corner causing the open job market to drop dramatically and as well as a decrease in client support. . ) The competitors that worry me the about are Addeco and Randstad. Addeco seems to be the largest HR staffing service company followed by Randstad. Addeco is a major threat with over 33,000 employees and 5,500 branches, in over 60 countries. Randstad has 28,700 employees, 3,500 branches, in over 40 countries. TeamLease on the otherwise hand has 75,000 employees in 600 branches. TeamLease may have more employees, but Randstad and Adecco seems to have more qualified employees and are more broadcast out worldwide.TeamLeast has the least amount of branches among its top competitors.I believe that TeamLease should put more money into staffing and training in order to have more suitable and a more experienced staff in order to maintain competitive advantage. They should also try to increase or spread out more of their branches to other countries. TeamLease should also put more effort into marketing and their advertising campaign. Last, they should consider offering employee incentives such as days off or bonuses.

Effects of Olfaction and Pheromones | Literature Review

Effects of Olfaction and Pheromones Literature ReviewAbstractA prosperous wind goes a long g all overnment agency. An odor or aroma (commonly confabred to as a tactual sensation) is ca utilize by one or more volatilizedchemical compounds, broadly at a very low concentration, that kinds or an opposite(prenominal) animals perceive by thesenseofolfaction. Odors argon also commonly called scents, which can refer to both pleasant and unpleasant odors. Scent plays a very important role in our lives. A pheromone is a secreted or excretedchemicalfactor that blow ups a social response in members of the samespecies. A survey of sample size 30 college students was conducted to find knocked out(p) if scent did attract attention or not.KeywordsOlfaction, human pheromones, MHC genesIntroductionWant to boost your mood or stir up old memories? Just use your nose. And, most important, scent can eve drive one to romantic distraction. Think of your partners pajamas. Indeed, the nose can su ss out roughlything as complex as sexual compatibility.The terms fragrance and aroma atomic number 18 used primarily by the food and cosmetic industry to describe a pleasant odor, and atomic number 18 sometimes used to refer toperfumes. In contrast, malodor, stench, reek, and stench are used particular propositionally to describe unpleasant odor.In theUnited Kingdom, fragrance refers to scents in general. In the United States, odor has a more veto connotation, such as smell, stench or stink, while scent or aromas are used for pleasant smells.Research has shown that certain human frame odors are connected to human sexual attraction. Both fluctuating asymmetry (FA) and the human leukocyte antigen (HLA) are connected to scent.Review of literatureOLFACTIONOlfaction or olf dynamic perception is thesenseof smell. M both vertebrates, including most mammals and reptiles, have two distinct olfactory systemsthe main olfactory system, and the accessory olfactory system which is mainly used to detect pheromones.In female humans, the sense of olfaction is strongest around the time of ovulation, significantly stronger than during some other phases of the menstrual cycle and also stronger than the sense in males.The MHC genes (known as HLA in humans) are a group of genes present in many animals and important for the resistive system in general, offspring from parents with differing MHC genes have a stronger immune system. Fish, mice and female humans are able to smell some aspect of the MHC genes of potential sex partners and prefer partners with MHC genes different from their own.Humans can detect individuals that are blood-related kin (mothers/fathers and children alone not husbands and wives) from olfaction. The ability to identify odors varies among people and decreases with age. Studies show there are sex differences in odor discrimination women usually outperform males. Pregnant women also have increased smell sensitivity, sometimes resulting in abnormal t aste and smell perceptions, leading to food cravings or aversions. olfactive Reference Syndrome (ORS) is a condition in which those affected have an excessive preoccupation with the concern that body odor may be foul or, on a good day, unpleasant.HUMAN PHEROMONESA pheromone is a secreted or excretedchemicalfactor that triggers a social response in members of the samespecies. Pheromones are chemicals suitable of acting outside the body of the secreting individual to concern the behavior of the receiving individual.While humans are highly dependent upon visual cues, when in close proximity smells also play a big role in sociosexual behaviors. There is an inherent difficulty in studying human pheromones because of the need for cleanliness and odorlessness in human participants. The focus of the experiments on human pheromones has been on three classes of putative pheromones axillary steroids, vaginal aliphatic acids, and stimulators of thevomeronasal organ.Pheromones have been demon strated clearly in other species, but their existence and ability to affect humans is still under debate. Several studies have been conducted that have reached different conclusions, but some pheromone effects seen in other mammals are definitely present in humans. Most studies have found that human sweat or putative pheromones increase physiological rousing, one way or another. This idea that something we cant even surely smell is affecting our behavior is horrifying to some people, but in reality we are controlled by the combination of all our sensesGustav Jger (1832-1917), a German doctor and hygienist is thought to be the first scientist to put forward the idea of human pheromones. He called the manthropines. He express they were lipophilic compounds associated with skin and follicles that mark the individual signature of human odors. Lipophilic compounds are those that tend to combine with, or are capable of dissipation in lipids. Researchers in the University of Chicago cl aimed that they managed to link the synchronization of womens menstrual cycles to unconscious odor cues. The head researcher was called Martha McClintock, hence the coined termthe McClintock effect. When exposing a group of women to a pouffe of sweat from other women, their menstrual cycles either accelerated or slowed down depending on when during the menstrual cycle the sweat was collected before, during or after ovulation. The scientists said that the pheromone collected before ovulation shortened the ovarian cycle, while the pheromone collected during ovulation lengthened it. Even so, new-made analyses of McClintocks study and methodology have questioned its validity.There are four-spot principal kinds of pheromonesReleaser pheromones they elicit an immediate response, the response is rapid and reliable. They are usually linked to sexual attraction.Primer pheromones these take longer to get a response. They can, for example, check the development or reproductionphysiology, including menstrual cycles in females,puberty, and the success or failure of pregnancy.Signaler pheromones these provide information. They may help the mother to recognize her neonate by scent (fathers cannot usually do this).Modulator pheromones they can either alter or synchronize bodily functions. Usually found in sweat.There are differences between men and women in the types of glands, secretions and even microbial flora present in the axillary environment, suggesting a sex-specific role. Most of these glands do not become active until after puberty, suggesting a role in sexual communication. (Hays, 2003) Pheromone-like compounds are also found in salivary, seminal and urine secretions, but studies tend to focus on the most accessible axillary sweat.Jacob (2000, 2001) found increased physiological effects, only noticed a positive increase in mood and increased arousal in women when the test administrator present was male. Men were unaffected by the sex of the tester, but had sl ightly less effects than females overall. They concluded that pheromones are implausibly context dependent. Humans must integrate many different brain functions to affect arousal and mood.Psychologists Rachel Herz and Estelle Campenni were just getting to know each other, swapping stories about their lives over coffee, when Campenni confided something unexpected She was living proof, she said, of love at first smell. I knew I would marry my husband the minute I smelled him, she told Herz. Ive always been into smell, but this was different he really smelled good to me. His scent made me feel safe and at the same time turned onand Im talking about his real body smell, not cologne or soap. Id never felt like that from a mans smell before. Weve been married for eight years now and have three kids, and his smell is always very sexy to me.RESEARCHIn the now famous T-shirt experiments it was shown that specific women chose as most sexy and pleasant smelling T-shirts be to men who had imm une systems that were different from their own. Because we all possess different MHC genes (and body-odor), for every woman a different set of men will be voluptuous smelling and others wont be. Theres no Brad Pitt of body odor A womans nose not only responds to a mans body-odor in terms of his biological suitability, women rattling find how a man smells to be the most important factor in their sexual attraction.In two large studies were conducted to examine how important assorted physical and social status factors were for men and women when choosing a sexual partner, we discovered that above all other physical characteristics, women ranked a mans scent as the most important feature for determining whether she would be sexually interested in him. How a man smelled was also more much important than any social status factor. And of all physical characteristics women preferred a man to be better than average in his body-odor than anything else. Women also found men who smelled imm ense due to the fragrance they wore irresistible. In the words of one respondent If Im with a guy who smells really good, nothing else about him seems to matter.Among heterosexual couples, similar MHC profiles spell comparative difficulty, Christine Garver-Apgar, a psychologist at the University of New Mexico, has found. As the proportion of MHC alleles increased, womens sexual responsiveness to their partners decreased, and their number of sex partners outside the relationship increased, Garver-Apgar reports. The number of MHC genes couples shared corresponded directly with the likeliness that they would cheat on one another if a man and woman had 50 percent of their MHC alleles in common, the woman had a 50 percent discover of sleeping with another man behind her partners back.You encounter a particular smell, and it immediately transports you back to an earlier time and to a pleasant memory. A recent feature in the Association of Psychological Sciences Observer discusses the c onnection. Researchers have discovered that there is a strong connection between smells, emotions and early life experiences. In fact, there is a strong relationship between certain smells experienced very early in life, typically before age 5, that will trigger pleasant feelings and memories. This is particularly true for odors that we dont smell every day.The reason for these associations is that the brains olfactory bulb is connected to both the amygdala (an emotion center) and to the hippocampus, which is involved in memory. And, because smells serve a survival function (odors can keep us from eating spoiled or poisonous foods), some of these associations are made very quickly, and may even involve a one-time association.But even in adulthood, we can easily make associations between smells and memories. You capability draw a connection between a certain perfume or cologne and a first encounter with a friend or lover, or the scent of a certain food may transport you back to the first time you ate it.Among heterosexual couples, similar MHC profiles spell comparative difficulty, Christine Garver-Apgar, a psychologist at the University of New Mexico, has found. As the proportion of MHC alleles increased, womens sexual responsiveness to their partners decreased, and their number of sex partners outside the relationship increased, Garver-Apgar reports. The number of MHC genes couples shared corresponded directly with the likelihood that they would cheat on one another if a man and woman had 50 percent of their MHC alleles in common, the woman had a 50 percent portion of sleeping with another man behind her partners back.SURVEYA survey was conducted. The meditation was Scent Attracts Attention. A sample of 30 teenagers from the age 17-21 out of which 15 were females and 15 were males. Each one of them a questionnaire consisting of 17 questions. Some questions were ranged from 1- 5 and some were yes, no or may be. All the questions were given a ca-ca and fi tly the score was found out.The following were the questions given to the subjects.QUESTIONNAIREQ1. How likely are you to initiate a conversation with a stranger on the institution of good fragrance that he/she is wearing away?Very unlikely Very likely1 2 3 4 5Q2. How likely are you to avoid having a conversation if the other person has a bad breath?Very unlikely Very likely1 2 3 4 5Q3. Is good fragrance an important factor in framing first impression?Yes NoQ4. Would you consider going for an aroma therapy?Yes NoQ5. Do advertisements about perfumes or deodorants hearten you to obtain them?Yes NoQ6. Have you ever been attracted to a person because of the way they smell?Yes No May beQ7. Do you feel that putting an outside fragrance affects your self-esteem?Yes No May beQ8. What do you prefer, natural body odour or external fragrance?Natural odour or External fragranceQ9. Do you feel men and women have different body odours?Yes No May beQ10. Have you ever purchased body fragrance s in order to improve your interpersonal relationship?Yes NoQ11. How conscious are you about your body odour and its impact?Very unconscious Very conscious1 2 3 4 5Q12. Does deodorant/perfume attract people?Yes NoQ13. How a great deal do you use deodorants/perfume in a day?Never Once twice every few hoursQ14. While travelling, can you tolerate other peoples body odour?Yes NoQ15. Would you ever use external fragrances as a substitute to showering?Yes No SometimesQ16. Do you buy soaps, body wash or talc powder to help you enhance your body odour?Yes No May beQ17. Would you use gender specific deodorants/perfumes?Yes NoQUESTIONNAIRE SCORINGQ1. How likely are you to initiate a conversation with a stranger on the basis of good fragrance that he/she is wearing?Very unlikely Very likely1 2 3 4 5Q2. How likely are you to avoid having a conversation if the other person has a bad breath?Very unlikely Very likely1 2 3 4 5Q3. Is good fragrance an important factor in framing first impression?Y es (5) No (1)Q4. Would you consider going for an aroma therapy?Yes (5) No (1)Q5. Do advertisements about perfumes or deodorants urge you to buy them?Yes (5) No (1)Q6. Have you ever been attracted to a person because of the way they smell?Yes (5) No (1) May be (3)Q7. Do you feel that putting an external fragrance affects your self-esteem?Yes (5) No (1) May be (3)Q8. What do you prefer, natural body odour or external fragrance?Natural odour (1) or External fragrance (5)Q9. Do you feel men and women have different body odours?Yes (5) No (1) May be (3)Q10. Have you ever purchased body fragrances in order to improve your interpersonal relationship?Yes (5) No (1)Q11. How conscious are you about your body odour and its impact?Very unconscious Very conscious1 2 3 4 5Q12. Does deodorant/perfume attract people?Yes (5) No (1)Q13. How frequently do you use deodorants/perfume in a day?Never (1) Once (2) twice (3) every few hours (5)Q14. While travelling, can you tolerate other peoples body odour ?Yes (1) No (5)Q15. Would you ever use external fragrances as a substitute to showering?Yes (5) No (1) Sometimes (3)Q16. Do you buy soaps, body wash or talcum powder to help you enhance your body odour?Yes (5) No (1) May be (3)Q17. Would you use gender specific deodorants/perfumes?Yes (5) No (1)Classification done according to the scores is the following17-34 Not attracted to scent at all35-52 A little attracted towards scent53-70 restrict attraction towards to scent71-85 High attraction towards scentThe total score of females was 767.The total score of males was 792.The total score was 1559.The highest score one could get was 85.The lowest score one could get was 17.The highest total score could be 2550.The lowest total score could be 510.TOTALNo attraction towards scent 0A little attracted towards scent 16Moderate attraction towards to scent 12High attraction towards scent 2The conclusion of the survey was that there is little or moderate attraction towards scent. The hypothesis was proved correct, scent does attract attention. Males are attracted to scent more than females.Referenceswww.psychology today.comwww.wikipedia.com